Free white paper on innovation and the role of standards
History is littered with organizations that were once giants but failed to innovate. Take Eastman Kodak for example, once the world’s largest photographic company with a 90% market share of photographic film sales in the United States, and which filed for Bankruptcy in January. Many have put this down to a failure to adapt quickly enough to the rise of digital technology.
As Jeffrey Immelt, chief executive of General Electric said, “The only source of profit, the only reason to invest in companies in the future, is their ability to innovate and their ability to differentiate”.
It may surprise you to know that standards can help innovation by defining common terms and metrics, helping businesses collaborate and creating trust in new markets.
That’s why you’ll find standards at the front of emerging technologies like nanotechnology and tidal power.
Read more about how standards have helped these industries — and how they could help you to innovate — in this free whitepaper.